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STEP 2 - CONCEPT & INITIAL DESIGN

All available input is collected and analyzed relative to the audience, branding and marketing plans and all necessary support materials are provided by the client. In the case of website design, we create an information flow chart for website navigation and gather all deliverables from the client before any design begins. In print and ad design, concepts are developed and translated into preliminary visual and contextual designs to maximize the effectiveness of the concept, then presented for feedback and collaborative discussion. In photography, the shoot is scheduled, photos taken and digital processing completed. Budget compliance is confirmed. This phase concludes with an approved concept that fits the objectives.